Popular Pays raises $3.1M in new funding to connect marketers and creators
The approach seems to have reassured investors, with Popular Pays announcing that it has raised an additional $3.1 million, which it rolled up with the funding it created after attending Y Combinator into a Series A of $5.2 million. The round was led by GoAhead VC with participation from Pallasite Ventures and Hyde Park Angels.
Drummey told me that where reference is started Popular Pays, he assumed that the prime valuethe service could stipulate was connecting marketerswith social media influencers topromote their firebrands and makes. That wasnt totally wrong, but he read, The real value of exactly what we doing is in the content itself. Brands realized that, extremely they missed the impress, but they were staying for the content.
After all, firebrands need an increasing quantity of videos, photos and blog postsif theyre going to keep posting and employing online, a trend thats simply going to increase as social media alters toward more Snapchat Stories-style formats.
To be clear, Popular Pays hasnt vacated the influencer sell sit exclusively. Drummey read the majority of members of the companys safaruss concern a combination of making material for a symbol and writing promotional letters on users accounts.
However, he said the company has swapped from calling those users influencers instead, it calls them designers, to reflect the fact that for many of them, Their value isnt definitely that theyre prominent or a luminary, but that theyre professional material creators.
Drummey also noted that Popular Pays offers tools that cure marketers organize numerous designers at once( hundreds, in the case of some safaruss ), and to A/ B test the content that they produce. And the company is expanding the method it reaches fund by licensing information and communication technologies to other businesses and also working with resellers in fact, he read resellers already account for nearly one-third of the companys revenue.